![]() The company has rolled out around 10,000 screens across the US and has worked with advertisers including Anheuser-Busch InBev, Edgewell, and The Kraft Heinz Company. Retailers can also opt not to join the Cooler Screens media network and just purchase the tech for a rolling platform fee.Ī slide from a Cooler Screens ad sales pitch deck, showcasing its plans for additional in-store billboards. Connected to the in-store point-of-sale systems, retailers can determine whether a Cooler Screens ad might have prompted a shopper to buy an item and quickly determine whether items need restocking.Īd revenue is split between Cooler Screens and the retailer on a sliding scale of between 25% and 75%, depending on how much the retailer co-invested in installing the hardware. The doors are fitted with sensors that can detect whether a shopper has stopped to check out the display or picked up an item. Advertisers can target shoppers on hot days to remind them to pick up sunscreen as they pop in-store to pick up a beverage, or showcase the nutritional values of their products, for example. Those are set to include end-of-aisle promotional units, known as end caps, in-store pharmacies and clinics, and mini cooler locations in the checkout lane.Ĭooler Screens is holding conversations with several retailers about the new in-store billboards and pilots are expected to kick off by the end of the year, said Arsen Avakian, the Cooler Screens founder and CEO.Ĭooler Screens currently offers a digital merchandising platform that brightly displays the products that sit inside a retailer's cooler units and additional advertising space. The company says it expects its screens to reach 200 million viewers a month in the US this year.Ĭooler Screens, the company that provides "smart" digital advertising screens on refrigerator doors in Kroger, Walgreens, and Circle K locations, said Tuesday that plans are underway to extend its network to more screens at different areas inside stores. ![]() It's planning pilots to expand its network of screens to other areas of the store.Cooler Screens, which provides in-store ad screens on cooler doors, has detailed expansion plans.Account icon An icon in the shape of a person's head and shoulders.
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